Product Management tools and cheat sheets — SWOT Competitive Analysis Template

Matthew Knoot
2 min readDec 1, 2020

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Here is another post in my series of Product Management cheat sheets. Today I am sharing a template I put together from various sources to use while doing a SWOT Analysis for Competitive Intelligence purposes.

The sections are broken down between internal and external factors and have 79 possible questions to get you headed on the right track! Note that you do not have to use all 79, so this template can be as quick or as in depth as you prefer.

I like to think that other people would like to use this information as well so I figured I should share it with you all. Feel free to add me on LinkedIn and show some endorsement ❤ if you like the information!

Here is the link to download the Excel spreadsheet template: https://f1c1dd70-01d8-474b-9566-aac4b6e6a875.usrfiles.com/ugd/f1c1dd_23f9feac897642c498b3ac50533d05a7.xlsx

You can also download the images below and print them out if you prefer to hand write your analysis.

Check out my other articles!

AARRR Pirate Metrics

Product Management tools and cheat sheets — CIRCLES Problem Solving and RICE Prioritization

Join the discussion: https://www.reddit.com/r/ProductManagement/

“Thank you for reading and good luck building that next Rockstar Product!” -Matthew Knoot

© Matthew Knoot https://www.linkedin.com/in/mknoot/

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Matthew Knoot
Matthew Knoot

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